Wilfried Aulbur
Dr. Wilfried Aulbur is a Senior Partner. He is responsible for the firm's global Commercial Vehicle, Construction and Agricultural business. Wilfried is based in Chicago and supports the US Automotive, Industrials and Private Equity practice.
Previously, he was the Managing Partner of Roland Berger in India, a practice that he continues to support in the Automotive and Industrials space. He was the head of Roland Berger's Asia Automotive practice as well as the Chairman of Roland Berger Middle East and Africa.
Wilfried's work includes growth strategies, M&A and due diligence, operational performance improvements and technology strategies.
Wilfried has served on numerous industry associations and panels, is a regular speaker at key industry events and publishes extensively. His recent book "Riding the Tiger" is a Random House bestseller. He is a lecturer of Harvard Business Publishing and a mentor for the International Innovation Corps of the University of Chicago.
Prior to his work with Roland Berger, Dr. Aulbur was the Managing Director and CEO of a well-known german automobile manufacturer India and responsible for the passenger cars, trucks and buses. He held various positions with that company in Europe, the US and India before that. Wilfried is a PhD in Physics with a focus on Computational Material Science.
In an uncertain world, flexibility and speed are of absolute necessity. We combine this with an absolute commitment to client success, whether it’s in the field of growth, operations or innovation.
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Navigating uncertainty on the road to off-highway decarbonization
Artikel, 3. Juni 2025
Agrar- und Lebensmittelsektor
Solution, 3. Mai 2024
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The era of digital transformation in trucking - Insights from the Middle East
Artikel, 7. Juli 2023
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How component shortages are changing the construction equipment industry
White paper, 22. September 2022
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Regional independence can make automotive production more sustainable
Artikel, 21. September 2021
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Construction Equipment Industry: Times of major disruptions ahead
Report, 15. Februar 2021
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Gearing up – Successful integration and scaling of ventures in the automotive industry
Artikel, 13. November 2020
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Tomato industry: Vertical integration increases efficiency and profitability
White paper, 21. September 2020
Landwirtschaft 4.0 – Digitalisierung als Chance
Studie, 8. Oktober 2019
Lkw der Zukunft: Herausforderung für Transportbranche
Studie, 13. September 2018
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Manufacturing is cool: The reindustrialization of the triad
Point of view, 28. März 2017
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How to reach emerging market consumers with new strategies
Think:Act, 31. Dezember 2012