By Geoff Gage, Mathieu De Kervenoael, Christophe Guillet, Bill Malarkey and Bastien Simeon

Climate change, aging infrastructure, population growth, and regulatory changes are creating unprecedented challenges across the global water sector. Yet these challenges are also catalyzing remarkable innovation and investment opportunities.

Recent analysis by our global Water team analysis reveals six high-growth trends that are transforming water management and creating substantial market opportunities—with several segments expanding at rates well above global GDP.

Discover the key growth areas shaping water's future.

Smart water analytics

The intelligent water revolution is underway as utilities deploy AI-powered platforms to optimize operations and address workforce challenges. North America leads this transformation with digital twins and predictive maintenance helping to modernize water management.

Smart water metering

Advanced metering systems are revolutionizing consumption tracking with real-time data on usage patterns and leak detection. By 2029, smart meters will dominate the global market as utilities recognize their multifaceted benefits beyond basic consumption measurement.

Stormwater management

As extreme weather events intensify, digital solutions for urban flooding are becoming critical infrastructure investments. Europe leads adoption of real-time monitoring, hydraulic modeling, and automated controls that can anticipate flooding events and adjust system operations accordingly.

Emerging contaminants

Growing concern about "forever chemicals" is driving significant investment in treatment solutions. New EU-wide limits on PFAS coming in 2026 will further accelerate adoption of advanced treatment technologies spanning granular activated carbon, ozone treatments, and newer destructive technologies.

New water supplies

Water scarcity is spurring investment in alternative sources, from desalination in the Middle East and North Africa to water reuse in Asia Pacific (particularly China). Despite impressive progress, only about 1% of wastewater is currently reused globally, signaling enormous growth potential.

Modularization

Pre-engineered treatment systems offer compelling advantages including reduced capital expenditures, significant time savings, and the flexibility to scale as needs change. This approach is particularly valuable for industrial customers needing to adapt quickly to new regulations.

This report provides essential intelligence for utilities, technology providers, and investors navigating this rapidly evolving landscape. Download now to understand how these interconnected trends are creating new opportunities and how your organization can position itself strategically in the water market of tomorrow.

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