50 years of Roland Berger Brazil
São Paulo (Itaim Bibi), February 24, 2026
"Celebrating 50 years in Brazil reflects a relationship built on trust, consistency, and sustained impact."
For five decades, Roland Berger has operated in Brazil, supporting organizations in strategic decisions that shape businesses, industries, and markets. From its São Paulo office, established in 1976, the firm has built a continuous presence in the country—one rooted in long-term commitment and a deep understanding of the evolution and growing complexity of Brazil’s business environment.
Over this period, Roland Berger’s work in Brazil has expanded significantly in scope and depth, mirroring the transformation of corporate agendas nationwide. The firm has supported companies through cycles of growth and restructuring, as well as periods of regulatory, technological, and competitive change—often at decisive moments when leadership teams define long-term direction and ambition.
“Celebrating 50 years in Brazil reflects a relationship built on trust, consistency, and sustained impact,” says Marcus Berret, Global Managing Director, “Our presence here underscores a long-standing commitment to the Brazilian market and to supporting clients as they navigate change, build resilience, and pursue growth over the long term.”
The São Paulo office is fully integrated into Roland Berger’s global network and plays a central role in connecting Brazil to the firm’s broader Americas platform. This integration enables teams to combine international perspectives with deep local insight, supporting Brazilian clients in global contexts while also contributing Brazilian expertise to cross-border and regional initiatives.
Brazil is a strategic pillar of Roland Berger’s ambitions in the Americas, both as a major market and as a source of insight, talent, and leadership for the region. The firm’s continued investment in Brazil reflects a clear commitment to winning in the market—supporting clients locally while strengthening the firm’s ability to serve multinational and regional players across the Americas.
“The next 50 years of Brazil will be shaped by major transitions and increasingly complex strategic choices,” says Pedro Guimarães, Managing Partner of Roland Berger in Brazil. “Our role is to help companies interpret these changes, connect global trends to the Brazilian reality, and make decisions that sustain competitiveness and relevance over the long term—both in Brazil and across the Americas.”
As it marks its 50th anniversary in the country, Roland Berger reaffirms its commitment to Brazil and to the region more broadly: supporting business leaders in critical moments, investing in long-term partnerships, and contributing to the success of ambitious organizations shaping the future of the Americas.
