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Automotive inSIGHTS 2/2009

September 2009

The global automotive industry is facing both tough challenges and promising potential. The vast majority of players are busy tackling severe problems in a harsh economic climate. There is no "silver bullet" solution for success, but rather the consistent, decisive and rapid implementation of well thought-out strategies. This includes innovative powertrain solutions, safety- and comfort-enhancing driver assistance systems, new business models and continuous improvement along the entire value chain.

We also take a look at the construction equipment manufacturers. After having hit commercial vehicle OEMs, the economic crisis has also arrived to them.

In an interview Allan Rushforth,Vice President, Hyundai Motor Europe, talks about his strategy for a strong market position, eco-friendly cars and the new car market in Europe.

In the last chapter we want to answer the question: Do consumers in the automotive industry really want CR, and does it pay to invest in it?

We wish you pleasant reading and welcome your feedback.

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