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Automotive landscape 2025


Five megatrends, geopolitical change, changing demographics, sustainability, the evolution of mobility as well as changing technology, will cause a huge leap forward in the development of the automotive industry within the next 15 years. This will lead to ten key findings, published in the "Automotive landscape 2025" study conducted by Roland Berger Strategy Consultants. Almost all the 39 Roland Berger offices around the world were involved. The consultants spoke to more than 60 leading experts from the automotive industry and other related organizations worldwide. Roland Berger conducted the interviews in partnership with Amrop, a leading executive search company.

As a result of our study, three scenarios were identified - based on the expected megatrends: Each scenario depicts the world in 2025 in an extreme way.

  1. The High-tech scenario foresees a wide array of car features allowing drivers to stay connected to their network while driving, use the internet and personalize the Man-Machine-Interface.
  2. The Budget scenario describes a world in which the purchasing power of customers is strongly reduced due to taxes and inflation combined with low income growth. Cars are less affordable and the money spent on cars is in competition with other spending.
  3. The Sustainability scenario describes a world in which consumer behavior is strongly influenced by regulations, legislation and tax, but at the same time by rating recommendations.

Whichever scenario will come true: the key is for companies to remain open and flexible. "Companies have to face now the opportunities and challenges to make the journey ahead a rewarding one", states Bernhart.



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