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Best practices in new product development

2013

In this study our experts looked at more than 400 successful product developments by leading manufacturers in various industry sectors.

They were able to show that a key goal of product value management – simultaneously improving profitability and increasing customer satisfaction – is in fact possible. The study concluded that companies have to combine various methods, such as those from the fields of R&D, marketing, purchasing and logistics, to make their products a success.

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