AI, simplicity and the future of passenger experience

BUSINESS INSIGHTS
AI, simplicity and the future of passenger experience

November 18, 2025

AI, innovation, and simplicity – three forces that will define the future of aviation. Join our partner Florian Dehne, Global Head Aviation, and aviation expert Martin Gauss, long-time CEO of Air Baltic and since November 3rd CEO of Gulf Air, as they discuss how artificial intelligence, digitalization, and a focus on simplicity will transform the passenger experience.

In this podcast episode, our guest Martin Gauss reflects on his fascinating career – from pilot to airline CEO – and how embracing innovation early helped him turn challenges into success. From introducing Bitcoin payments in 2014 and Starlink Wi-Fi connectivity to experimenting with NFT-based loyalty programs, Martin shares how forward-thinking leadership and an entrepreneurial mindset can drive real transformation.

Looking ahead, he envisions a future where AI simplifies over-engineered airline processes and enables a truly seamless, one-click travel experience. Discover how smaller, agile airlines can lead innovation in a highly regulated industry – and why simplicity, technology, and curiosity are the keys to shaping the next era of air travel.

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