For the first time, the Microsoft Intelligent Manufacturing Award (MIMA) is coming to Saudi Arabia. Roland Berger Middle East, in partnership with Microsoft Arabia, Shurfah and the Saudi Ministry of Industry and Mineral Resources launch MIMA Middle East which aims to spotlight on the most innovative, impactful and intelligent manufacturing transformations across the Kingdom.
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2025 MIMA Middle East winners announced
Celebrating Excellence in Intelligent Manufacturing Across Saudi Arabia: 2025 MIMA Middle East Winners Announced
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Roland Berger Middle East, in collaboration with Saudi Ministry of Industry and Mineral Resources, Microsoft Arabia and Shurfah Holding, announced today the winners of the Middle East Edition of the Microsoft Intelligent Manufacturing Award (MIMA) 2025, recognizing the most impactful and innovative manufacturing companies across the Kingdom.
Manufacturing in the Middle East is undergoing one of the fastest and most profound transformations worldwide. Through MIMA Saudi Arabia, we have seen how the Saudi industrial sector is not only adopting advanced technologies, but reshaping operating models, unlocking new economic value and building resilient, future-ready organizations. These winners embody the spirit of intelligent, data-driven operations and set a high standard for the region.
The Middle East edition of MIMA builds on the success of the EMEA award, which has become one of the industry’s most respected recognitions for operations excellence and intelligent factories.
The inaugural Middle East edition attracted a strong and diverse pool of applicants across Saudi Arabia’s fast-growing industrial sector. Participants were evaluated across dimensions including technology implementation, operational excellence, sustainability impact, digital blueprint and revenue enablement.
MIMA Middle East 2025 Winners:
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United Technology of Electrical Substations & Switchgears (UTEC)Industry 4.0 Transformation (From Batch Production to Smart Flow Manufacturing)
UTEC’s Industry 4.0 flow transformation turns a batch-driven Substations & Switchgears factory into a lean, connected line, delivering double-digit gains in productivity, labor and material savings and showing how smart layout and data unlock substantial value from existing assets with minimal modifications.
Disrupt!
Obeikan Digital Solutions Co. for Obeikan Flexible & Film
O3OZONEai: The Smart Factory Operations Platform
Obeikan Flexible & Film Co. and Obeikan Digital Solutions reimagine factory management with O3OZONE, a smart industrial lean co-pilot solution that connects every machine, process, people and systems, transforming daily operations into a data-driven cockpit for entire industrial value chains.
Innovate!
EXA Alfanar
Enterprise Manufacturing Intelligence system
EXA alfanar combines advanced analytics, energy and water optimization coupled with full recycling process into an Enterprise Manufacturing Intelligence platform, proving how AI-driven insight can turn the plant into a smart, self-learning benchmark for production.
Scale!
LG Shaker Co. Ltd
Smart Manufacturing Transformation: Advancing Efficiency, Quality, and Sustainability
LG Shaker has built a showcase smart factory for HVAC production, integrating robotics, IoT, quality analytics and energy management across more than 120 machines, setting a scalable blueprint for high-volume manufacturing fully aligned with Saudi Arabia’s Vision 2030.
Sustainability!
City Cement Company
City Cement's Factory White-Box: Real-Time Insight and Action Through Intelligent Manufacturing
City Cement’s Factory White-Box unlocks deep process visibility and prescriptive insights across production lines and utilities, cutting downtime and energy waste while enabling greener cement at scale – a compelling example of sustainability as a direct outcome of intelligence.
Overall Winner – MIMA Middle East 2025 Champion:
Nommas.ai for Saudi Can Company
The AI Factory Brain
Nommas.ai deployed a closed-loop, cognitive AI system that not only automates visual quality but adds a real-time reasoning layer that explains, predicts, and prevents failures. The solution lifts yield, cuts scrap and maintenance cost, empowers operators, and reduces environmental footprint— a cross-cutting lighthouse showcasing innovation, value, scale, disruption, and sustainability.
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