Roland Berger’s research shows that when it comes to consumer behavior patterns, there is no going back to pre-Covid times.
Consumers under pressure
Retailers are facing one of the toughest inflationary environments with that the industry has seen in decades. Now more than ever, retailers need to think about how to adapt their value proposition to meet customers' needs while protecting profitability. This is easier said than done and entails a deep understanding of how consumer behaviour is changing.