Marketing & Sales

Marketing & Sales

We partner with you to help you achieve sales and marketing excellence

"Our consultants act as sparring partners to sales and marketing executives, asking the right questions and – most importantly – listening to their answers."
Portrait of Steffen Thiel
Partner
Dusseldorf Office, Central Europe

Roland Berger offers a world-leading view on the full range of topics in sales and marketing. Our company's DNA is deeply rooted in marketing – Roland Berger was initially founded as Roland Berger International Marketing Consultants in 1967 and has been helping clients solve major marketing challenges ever since. That gives us more than half a century of experience providing leading companies across a wide range of industries with best-in-class consulting services.

Our experts work side-by-side with sales and marketing decision-makers on key topics affecting their business, from the foundations of modern sales and marketing organizations to the latest trends in digital sales, digital marketing and direct-to-consumer (D2C) channels. We guide our business clients through a sometimes confusing world and help them navigate changing consumer demands and regulatory frameworks. Our sales and marketing experts are highly skilled in asking the right questions – and listening to your answers. We act as your sparring partner and engage with you in a continuous strategic dialogue that leads to better business performance.

Our areas of expertise in sales and marketing

Roland Berger provides consulting services to companies on a vast range of areas. Whether you need to redefine your digital sales approach or set up value-based pricing for a more customer-centric offer, we are here to partner with you and help you master your most pressing challenges. We offer our broad marketing expertise in the area of marketing strategy, media spend optimization, go-to-market strategies, brand purpose definition and end-to-end implementation, agency model setup, definition of customer-centric value propositions, omnichannel customer journey optimization and D2C-channel strategies. Our sales expertise covers topics such as sales force transformation, business-to-business (B2B) sales strategies, client negotiations, definition and implementation of sales processes and digital sales strategies – plus many other areas. Whatever your firm's needs in sales and marketing consulting, we are here to help you achieve increased customer-centricity within your organization.

Sales & Marketing Leadership
Portrait of Steffen Thiel
Partner
Dusseldorf Office, Central Europe
+49 211 4389-2242
Portrait of Tobias Göbbel
Senior Partner
Munich Office, Central Europe
+49 160 744-8113
Worldwide Marketing & Sales Network
Austria
Portrait of Filip Conic
Principal
Vienna Office, Central Europe
+43 1 53602-228
France
Portrait of Matthieu Simon
Partner
Paris Office, Western Europe
+33 1 7092-8937
Germany
Portrait of Tobias Göbbel
Senior Partner
Munich Office, Central Europe
+49 160 744-8113
Portrait of Ashok Kaul
Senior Partner
Frankfurt Office, Central Europe
+49 69 29924-6133
Portrait of Lennart Bösch
Partner
Hamburg Office, Central Europe
+49 40 37631-4242
Portrait of Beate Rosenthal
Partner
Frankfurt Office, Central Europe
+49 69 29924-6141
Portrait of Miriam van Straelen
Partner
Berlin Office, Central Europe
+49 30 3992-73310
Portrait of Andreas Weinfurter
Partner
Stuttgart Office, Central Europe
+49 711 3275-7229
Portrait of Clemens Goeken
Principal
Dusseldorf Office, Central Europe
+49 89 9230-8154
Portrait of Manuel Schieler
Principal
Frankfurt Office, Central Europe
+49 69 29 924-6207
Greater China
Portrait of Kathy Jiang
Principal
Shanghai Office, Eastern Asia
+86 21 5298 6677-820
Sweden
Portrait of John Jensen
Partner
Stockholm Office, Northern Europe
+46 72 151-8010
Switzerland
Portrait of Faris Momani
Partner
Zurich Office, Central Europe
+41 43 336-8658
United Kingdom
Portrait of Evgeny Raguzin
Partner
London Office, Western Europe
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