Sales & Marketing

Sales & Marketing

We partner with you to help you achieve sales and marketing excellence

"Our consultants act as sparring partners to sales and marketing executives, asking the right questions and – most importantly – listening to their answers."
Portrait of Steffen Thiel
Dusseldorf Office, Central Europe

Roland Berger offers a world-leading view on the full range of topics in sales and marketing. Our company's DNA is deeply rooted in marketing – Roland Berger was initially founded as Roland Berger International Marketing Consultants in 1967 and has been helping clients solve major marketing challenges ever since. That gives us more than half a century of experience providing leading companies across a wide range of industries with best-in-class consulting services.

Our experts work side-by-side with sales and marketing decision-makers on key topics affecting their business, from the foundations of modern sales and marketing organizations to the latest trends in digital sales, digital marketing and direct-to-consumer (D2C) channels. We guide our business clients through a sometimes confusing world and help them navigate changing consumer demands and regulatory frameworks. Our sales and marketing experts are highly skilled in asking the right questions – and listening to your answers. We act as your sparring partner and engage with you in a continuous strategic dialogue that leads to better business performance.

Our areas of expertise in sales and marketing

Roland Berger provides consulting services to companies on a vast range of areas. Whether you need to redefine your digital sales approach or set up value-based pricing for a more customer-centric offer, we are here to partner with you and help you master your most pressing challenges. We offer our broad marketing expertise in the area of marketing strategy, media spend optimization, go-to-market strategies, brand purpose definition and end-to-end implementation, agency model setup, definition of customer-centric value propositions, omnichannel customer journey optimization and D2C-channel strategies. Our sales expertise covers topics such as sales force transformation, business-to-business (B2B) sales strategies, client negotiations, definition and implementation of sales processes and digital sales strategies – plus many other areas. Whatever your firm's needs in sales and marketing consulting, we are here to help you achieve increased customer-centricity within your organization.

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