Daniela, Digital Projects
I'd previously spent six and a half years working for a small consulting firm, so I thought that joining another management consultancy to do marketing again was not for me. But after I interviewed for the job at Roland Berger, I quickly realized that there were exciting challenges and fascinating topics
in store for me here. And this initial positive impression has proved to be true time and again since I started at the end of 2017. We operate a 360° newsroom concept, which means that people across all areas work on all aspects of the very latest topics. There's no silo mentality at all. For me, with my responsibility for our internal digital projects, it means that I'm always talking to colleagues from all different areas and managing my projects across teams – I might be working on digital strategy rollout, the global launch of a marketing automation tool or designing an automated marketing dashboard. Our daily newsroom conference call keeps me up to date with all the latest topics in spite of my strong project focus. Also, I'm always encouraged to take on responsibility, to try new things and to pursue different solutions. For me, that's what makes working at Roland Berger so special!