Guilherme Issa

Guilherme is a Principal at Roland Berger in the Consumer Goods and Retail practice in Brazil. He brings extensive expertise in strategic planning, transformation, and growth initiatives for leading consumer goods companies and FMCG players. Guilherme has successfully led projects in change management, go-to-market strategies across LATAM, the U.S., and Europe, and ESG implementation for sustainability leaders in the consumer products sector.

His experience includes brand repositioning for major beauty and cosmetics groups, channel expansion, strategic pricing, portfolio management, and innovation strategies, including open innovation and digital transformation. Guilherme has also driven customer experience programs, loyalty initiatives, and supply chain optimization for global consumer goods leaders.

Guilherme holds an MBA from INSEAD and a Master’s in Corporate Strategy from Fundação Getulio Vargas. He is fluent in Portuguese, English, and French, with advanced Spanish and intermediate German. Passionate about helping companies achieve sustainable growth, Guilherme combines international experience with a strong track record in strategy and execution.