Huxiong Xu is a Partner in Roland Berger's Shanghai office and a core member of China Automotive team. He has been developing knowledge and expertise across the automotive value chain and has built up a broad client portfolio that includes many SOEs, JVs, MNCs and domestic players.

Huxiong has strong expertise in both passenger vehicles and commercial vehicles segments, especially in topics of company strategy, mobility, NEV, customer journey, product planning and PMO. Huxiong has steered a number of successful projects in the past 10 years that have earned him the trust of his clients.

Huxiong holds a master’s and bachelor’s degree in microelectronics from Fudan University in China. Prior to working in consulting, he has 4 years working experience as a teacher in Fudan University.