Our rulebreakers

Think:Act Magazine "Breaking the rules"
Our rulebreakers

Portrait of Think:Act Magazine
Think:Act Magazine
Central Europe
April 25, 2019

Here's to the crazy ones...

The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

Those were the famous words that Apple used for its Think Different campaign alongside pictures of everyone from Picasso to Maria Callas and John Lennon. As our homage in celebrating the crazies we have come up with a few surprising rebels who have made us think differently. Be inspired – and spread the word.

Banksy

With his secret identity, Banksy is the superhero of street art. His work ranges from graffiti to guerrilla pranks on the art world – like this piece auctioned in London. After its sale for $1.3 million, it self-shredded in a machine the English artist concealed in the frame.

Banksy

Michelle Wolf

After working as a contributor on American late-night TV, Wolf gained international attention for her politically incorrect performance as host of the 2018 White House Correspondents' Dinner.

Michelle Wolf

Philippe Petit

On Aug. 7, 1974, the French aerialist staged the "artistic crime of the century" when he walked a wire for 45 minutes at a height of 417 meters between the Twin Towers in New York City. The unauthorized stunt took six years of planning.

Philippe Petit

Sacha Baron Cohen

Famously reticent when not in costume as one of his many characters (e.g. Borat and Ali G), the British comedian's unique brand of satire takes stabs at prejudice and hypocrisy.

Sacha Baron Cohen

Magda Sayeg

It all started by wrapping some colorful knitted textiles around a few stop sign poles near her home. Sayeg is now called the mother of "yarn bombing" – or Guerrilla Knitting – a movement producing knitted urban art around the world.

Magda Sayeg

Ferran Adrià

Hailed as one of the best chefs in the world, the Catalonian master and former head of Michelin three-star restaurant elBulli is often associated with molecular cuisine. Himself, he'd much rather call it "deconstructivist" or "avant-garde."

Ferran Adrià
Further reading
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Think:Act Magazine

Breaking the rules

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Is breaking the rules a crucial skill? We examine how the people who have made their own rules also significantly shaped the world of business.

Published March 2019. Available in
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Portrait of Think:Act Magazine
Think:Act Magazine
Central Europe