

Sales & Marketing
Sales and marketing excellence is essential if you want to stay ahead of your competitors. Regardless of whether you are a B2C or B2B company, you will only win the race for the customer and deliver constant profit growth if you are able to build a powerful sales and marketing machine.
Sales and marketing functions must become mature, professional, high-performance organizations if they want to deliver their full potential. Stop thinking about best practices: It's time to fix open issues such as outdated go-to-market strategies, black-box performance, half-hearted automation, ineffective sales force, missing omnichannel integration and poor customer experience. Fail here and you will lose customer value and access.
"There are three simple rules for success. Customer first. Customer first. Customer first."
Our performance-based approach helps you unleash untapped powers of market orientation and customer centricity. With our SMART Performance Index we can evaluate your company's sales and marketing functions and determine which areas could do with a boost. In a 2017 study, we proved a close correlation between a company's sales and marketing excellence and its ability to achieve higher revenues and profits.
Sales
Most companies face tough competition in increasingly commoditized markets. Sales tactics, sales channels and sales force become crucial business drivers. Omnichannel integration, SG&A improvement, cost-per-order tactics or AI in sales and service are just some topics to be addressed for improved sales performance. Roland Berger offers complete sales push and excellence programs to fuel profitable growth.
Marketing
Market and customer centricity are key for a business to thrive in today's highly competitive marketing environment. The challenge for modern marketing is to ensure every touchpoint in the customer's journey works for your business – be it in products, pricing and promotion or across all channels that influence customer experience. At the same time, digital age marketing needs to be as efficient as possible. Customer data and direct-to-customer strategies allow for improved customer values along the whole lifecycle. Roland Berger develops beat-down-marketing-strategies to help you get ahead of your competition.