Real Estate and Urban Development

Real Estate and Urban Development

 

A real estate sector facing profound disruptions

The real estate sector is no longer the slow-moving and stable market it once was. It is undergoing profound structural change, shaped by sharper and less predictable market cycles, volatile financing conditions, rising construction costs, and evolving user needs. Once characterized by steady value appreciation, the industry now faces constant adjustment pressures and transformational forces that challenge traditional business models. Across all asset classes, investors, developers, and operators are forced to navigate heightened uncertainty while rethinking how they plan, deliver, and manage projects.

How real estate can adapt and thrive amid structural shocks
How real estate can adapt and thrive amid structural shocks.

Urban development itself is being reimagined, particularly in the Middle East and Southeast Asia, where governments are deploying real estate as a strategic lever for economic diversification and social transformation. Mega-projects, mixed-use districts, and smart infrastructure programs are reshaping urban landscapes and testing the industry’s ability to deliver at scale, under tight timelines, and within demanding ESG frameworks . At the same time, rapid shifts in financing conditions — from higher interest rates to constrained capital availability — are redefining investment strategies and forcing players to innovate in funding structures and investor partnerships.

Regulatory and environmental pressures are redefining how assets are conceived and planned. Stricter decarbonization standards and sustainability requirements have moved from compliance to core value drivers, pushing developers to integrate sustainable design principles as a means of preserving long-term asset value and ensuring future relevance. In parallel, developers increasingly collaborate across ecosystems — partnering with regulators, technology providers, and local communities — to improve societal acceptance and align new developments with broader urban and environmental objectives.

"Real estate has entered an era where stability can no longer be assumed. Success now depends on how effectively investors, developers, and governments anticipate volatility, adapt to economic cycles, and ground their strategies in delivery realism."
Mohamad Yamout
Partner
Dubai Office, Middle East

Construction costs have risen sharply and have become increasingly volatile, driven by global supply chain disruptions, sustained material price inflation, and a persistent shortage of skilled labor. Delivery risks are higher than ever, with project timelines and budgets under constant pressure. In response, leading players are embracing more industrialized and leaner approaches to construction — such as modular building, prefabrication, and digital design — to manage cost inflation and increase predictability. Supply chain resilience, supplier risk management, and procurement efficiency have become central priorities across the project lifecycle.

Once assets are delivered, owners and operators face a fundamentally different operating environment. Diversification across asset classes and along the value chain — from development and construction to asset and facility management — has become a key strategy to reduce cyclical risk and stabilize revenues. At the same time, leading investors are responding to deeper urban and societal shifts: They are reshaping portfolios and development strategies to reflect changing household structures, new patterns of mobility, hybrid work models, and evolving urban lifestyles. Real estate is no longer about static ownership but about dynamic value management across the entire lifecycle.

Roland Berger’s core service offerings

Roland Berger’s global real estate practice supports public and private clients across the entire real estate lifecycle

  • Ideation & financing: We help you shape visionary urban and investment concepts into bankable projects — defining development strategies, structuring funding models, and building partnerships that unlock growth.

  • Feasibility & design: We ensure your projects are future-proof and value-maximizing by embedding ESG, regulatory, and stakeholder considerations early on — creating robust, execution-ready concepts.

  • Execution: We enhance your ability to deliver on time and on budget through industrialized construction approaches, resilient supply chain management, and rigorous project governance.

  • Value management & operations: We support you in optimizing asset performance and portfolio resilience — from operating model redesign and facility management to long-term value creation across cycles.

"Real estate is being reshaped by shifting market dynamics and the growing use of digital tools across the asset lifecycle from site selection and development planning to portfolio management and day-to-day operations."
Daria Koroleva
Partner
Frankfurt Office, Central Europe

Roland Berger positioning on real estate

Our work in real estate builds on Roland Berger’s matrix model, combining sectoral depth with cross-functional expertise. We bring together dedicated practices in urban development, infrastructure, tourism, healthcare, logistics, civil economics, digital, HR management, and energy, enabling us to approach real-estate projects within their broader economic and societal context.

We cover the entire value chain, from land acquisition and development through design, construction, financing, asset management, and portfolio optimization. This end-to-end perspective allows us to help clients align their real-estate strategies with their long-term strategic goals — whether real estate represents their core business or is a strategic enabler within a larger corporate agenda.

Our perspective is performance-driven. Drawing on methodologies honed in manufacturing and industrial transformation, we help clients achieve cost efficiency, operational excellence, and sustainable performance. In a disrupted environment, this means building organizations that can withstand market volatility and deliver consistently across complex project portfolios.

At Roland Berger, we believe the transformation of the built environment is one of the defining challenges and opportunities of our time.

By combining global perspective, sectoral expertise, and implementation know-how, we help clients shape the next generation of real estate and urban assets: smarter, greener, and more resilient.

Reference examples
Reduction of development costs for a real estate developer

Supported the client in identifying and quantifying construction cost-reduction levers. Benchmarked industry practices, structured four macro-levers (design optimization, procurement optimization, supply base rationalization, work execution performance) into detailed actions, and set a quantified cost-saving target to improve competitiveness and margins.

Real estate footprint optimization for a global bank

Redefined the real estate footprint of a global bank to reduce costs and improve HR attractiveness and engagement.

Prospective assessment of the building sector’s decarbonization pathway

Assessed the sector’s ability to achieve France’s decarbonization targets through four prospective scenarios, combining renovation and new-build dynamics. Quantified emissions, investment needs, and public support required, and evaluated key decarbonization levers including timber, reuse, low-carbon materials, and optimized design.

Makkah strategic & spatial directions

Provided support in revising the Makkah City masterplan by identifying spatial gaps, integrating projects, estimating economic impact, and securing leadership approval.

Skyscraper strategy for Riyadh

Developed an integrated skyscraper strategy by formulating a spatial development strategy, economic model, compact community guidelines, and action plan to position Riyadh as the regional leader.

Airport business district strategic positioning

Assessed the market conformity of an innovative concept for an airport business district in terms of functionality, sizing, and pricing.

Target organization for the real estate division of an airport group

Supported the alignment of the client’s real estate division with its 2025/2030 strategic plan by auditing the current organization and benchmarking against peers. Designed alternative target organizations with detailed headcount and skills requirements.

Strategic positioning of a European developer in a new market segment

Assessed the market potential and risks of market entry for a leading real estate developer in a new market segment.

Distribution strategy in residential real estate – platforms and market positioning

Redefined the distribution strategy of a leading real estate network, focusing on digital platforms for both brokerage and property development activities. Conducted benchmark analyses of competitors and platform strategies. Developed forward-looking scenarios to assess strategic positioning options and their financial implications.

Economic master plan for Hochiminh city vision to 2045

Roland Berger together with other consultants to develop the economic master plan for Hochiminh city vision to 2045. Roland Berger supported to share the strategy for the city to move into hightech industries as well as to develop further high quality services.

Vinpearl- a member of vingroup-leading hospitality group in Vietnam

We supported Vinpearl with an in-depth assessment of the Vietnamese tourism and hotel market, validated its business plan and performance, and helped strengthen the investment case to attract strategic investors and maximize value.

Strengthening the Investment Case in Vietnam’s Hospitality Market

We supported Vinpearl with a comprehensive assessment of the Vietnamese tourism and hotel market, validated its business plan and performance, and strengthened transparency to attract strategic investors and maximize value.

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Further readings
Daria Koroleva
Partner
Frankfurt Office, Central Europe
Uwe Hörmann
Senior Partner
Berlin Office, Central Europe
Pierre Bastien
Senior Partner, Managing Partner Belgium
Brussels Office, Western Europe
+32 2 6610-300
Michael Caracache
Senior Partner, Managing Director Middle East
Riyadh Office, Middle East
+966 11 233-7002
Alain Chagnaud
Senior Partner
Paris Office, Western Europe
+33 1 5367-0464
Nizar Hneini
Senior Partner, Managing Director Middle East
Doha Office, Middle East
+974 4429-4809
John Low
Senior Partner, Managing Partner Southeast Asia
Kuala Lumpur Office, Southeast Asia
+603 2203-8600
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