"Successful industrial companies continuously reinvent themselves while simultaneously optimizing and improving their core business. They rely on tradition and on innovation, on stability and on flexibility at the same time."
Julia Duwe is a Partner in Roland Berger’s Operations Strategy practice. She specializes in the transformation of established industry companies and their portfolio shift from hardware products to digital solutions, as well as end-to-end experiences for their customers.
Julia Duwe joined Roland Berger in 2022. Previously, she was a Senior Ecosystem Architect at a leading German manufacturer of machine tools. Here she supported R+D to establish collaboration and co-development with ecosystem partners. She also worked for many years as an R+D Manager for digital product development in the area of Industry 4.0, automation, and smart factory solutions.
Julia Duwe studied communication studies, business administration, and American studies at the Johannes Gutenberg University in Mainz and the University of Bergen, Norway. She completed her doctorate on ambidextrous technology companies at the European Business School (EBS) in Oestrich-Winkel. As an author and expert on dual organizations and ambidexterity ("Ambidextrous Leadership", Springer Gabler), she deals with the question of how companies can advance their core business and, at the same time, successfully enter new digital business fields in the platform economy.