As Partner in the Global Consumer & Health Platform at Roland Berger, Beate comes with more than 20 years of leadership roles in the FMCG and healthcare industry. In CMO, CDO, and commercial roles, she has developed her expertise in customer-focused brand building and digital acceleration. She is also passionate about company purpose, and turning sustainability initiatives into positive impact, rather than just risk avoidance.
Beate has served in both global strategic as well as in operational commercial management roles in Germany, Austria, and Switzerland across diverse categories, including consumer health care, fragrances, electrical appliances, hair care, and baby care. She has run complex brand and country portfolios and set up comprehensive marketing and agency capability programs.
Beate is active as a public speaker, and a thought leader on the future of marketing, blogger (Monday Morning Inspiration on LinkedIn), and works on the board of the female leaders network, called Generation CEO, and a Rotary Club. She used to lecture in Innovation Management at Goethe University Frankfurt, and is a mentor and business angel for various start-ups.
Beate studied at the University of Göttingen and at UCLA with a combined Business and Economics Diploma.