如今，零售商有一系列重要问题需要解答。如何解决众多触点和不同渠道顾客的需求？如何提高对客户需求的理解能力？确保盈利能力或结合数字化创新的最有效方法是什么？建立合作关心能否保证具有吸引力和竞争力的采购价格？或许对全世界零售业企业而言，最重要的问题是，如何在按照客户要求保持个性化客户联系的同时，实现国际市场上的增长并保持竞争力。

具体问题须由同样具体的行动来回答。我们的全球零售业务团队已为国际领军零售商的诸多项目提供咨询服务，我们对所有行业相关的话题都有深入理解。我们知道如何应对品类管理与采购、数字化趋势的关注点、市场营销战略变化，以及如何优化您的客户关系管理流程等问题。我们会专门为您量身定制解决方案，使您的企业在不断变化的市场环境中获得并保持真正的竞争力。

时尚业零售商与制造商所处环境充满挑战，给销售、利润和盈利能力带来了空前压力。欧盟市场饱和、国际扩张成本高昂、消费模式难以预测、产品生命周期缩短、消费者热衷打折导致开票金额降低、线上/移动端购物爆发式增长连同实体店创新理念的竞争激励、客流量减少……都是亟需解决的问题。同时，顾客不但要求获得全渠道无缝便捷的购物体验，还希望通过社交媒体和合作平台在各触点上与品牌互动。这些挑战无疑提高了实现企业净利润最大化和保持盈利、可持续增长运营的难度。

多年来，我们的专家组致力于对挑战进行研究，积累了咨询与管理级别的行业经验，成为时装业的专业人士。我们开展过大量项目，知道如何应对如数字化，销售终端（POS）的未来发展，垂直整合，产品开发与采购灵活性，大数据分析，经过实践检验、以行动为导向的品牌管理等挑战。无论您是零售商、制造商、采购部门，我们都能帮助您完善商业模式，增强灵活性，完善供应链，调整战略适应数字化时代，优化内部结构与流程，并用独特的体验吸引顾客，建立强大的品牌联系。

实体零售业应当如何适应新的消费趋势，充分利用电商带来的机遇？这个问题并没有普适性的解决方式。在追随时代发展的竞赛中，紧跟新的营销趋势固然能吸引注意，但答案往往更加简单。

从通过详细的市场研究洞察客户，到辨别和拓宽最佳机遇，罗兰贝格的咨询专家们为您提供量身定制的方法，完成跨渠道的整合。在助您释放多平台商务盈利能力的同时，我们的专家为您减少干扰，使您将精力集中在可能成为未来成熟商业模型的新趋势上。

进入21世纪，快消品制造商就面临着复杂的挑战：成熟市场饱和、A类品牌与（高档）自有品牌两级分化、B类品牌与C类品牌排挤市场等，伴随零售业市场集中度变化和零售商品牌不断开发，下游产业的增长动力发生转变，原材料市场不稳定， “混合”消费者行为也开始不断变化。以定向数字媒体市场营销为例，数字化能够为您提供在业内获得发言权的良好机会，但快消品制造商通常要面对其他竞争者掌握消费者数据的问题。如何才能在保持监管约束、避免与传统固定渠道冲突的同时驾驭数字化的潜在力量呢？

作为专业团队，罗兰贝格能够应对这些挑战，落实相应具体措施，强化对贵公司至关重要的竞争优势。在与全球领先企业和本土杰出企业的合作中，我们支持快消品行业的客户为相关问题找到可行的答案。我们的方法是制定行之有效的创造性战略，我们知道如何提高、再造或重组一项业务，以最佳方式满足客户需求，为其在应对时代挑战的过程中成功把握方向助力。

消费耐用品行业的驱动力正在转变，相关企业承受着越来越大的压力，试图找到维持自身竞争力的新途径。从消费者角度看，企业必须增加线上销售，搭建具备更多更新接触点的综合沟通渠道。此外，新的企业正在进入欧洲市场，中国企业的市场份额也在增加。事实证明，颠覆性的线上发展模式成功打入了金砖四国的市场分销体系，有哪些其他途径可供您的公司选择？

我们有一支敬业奉献的消费耐用品业务团队，在整条价值链上供应商、“竞争者”以及零售商等各个领域积累了广泛的行业经验。我们成功引导了诸多项目，帮助客户应对行业中的特有挑战。从数字化销售终端之路，到建立能够盈利的自有品牌业务、维持客户参与、建立伙伴关系、运用智能硬件与服务生态系统或持续性全渠道管理等，我们能够引导您作出决策，提供具体措施，助您应对当前竞争激烈的市场形势。

耕地面积减少，监管日趋严格，农民消费能力下降，零售价格降低等，都是农业的长期趋势，迫使农业走上可持续集约化之路，迫使农业企业努力克服运作效率、超科学、可持续安全供应、价值链调整、能源利用、数字化和自动化影响等导致的问题。您的企业是否已找到正确的战略来平衡应对新环境下的各项要求？

无论您在农业价值链中扮演什么角色——生产商、加工商或交易商，未来我们无疑都会进入一个令人关注的时代。罗兰贝格对农业食品行业进行了大量追踪记录，我们深知企业新挑战的复杂程度，一如既往地支持农业领域的领导企业，从战略发展到业绩提升与重组，包括建立农业合作社等，反复证实了“亲身实践”的成功理念。我们能帮助您将发展趋势转化为回报丰厚的商业成就。

Whatever your role is in the agribusiness or flavor and fragrance value chain – be it producer, processer, or trader – there is one thing you can be sure of: there are exciting times ahead. Here at Roland Berger, we have an extensive track record in the Agribusiness & Food Ingredients industry. We understand the complexities of the new challenges facing companies, and leading players in the both sectors have benefited from our tried-and-true, hands-on approach. Specifically, we deliver results in challenges ranging from strategy development to performance improvement, to restructuring and the transformation of agricultural cooperatives.

Having worked on strategic projects for several leading companies, we have drawn insights from the following regional markets: agribusiness, local ingredients, foods and consumer goods teams in Europe, North America, China, and India. Whether next-level innovation, value chain restructuring, portfolio alignment, growth, or complexity management, we can find a customized strategy to help you reach your goals. We can support you grow your ideas into rewarding accomplishments.

In summary, we support key players in the global agribusiness industry. Moreover, we carry out projects in all functional areas and agribusiness sectors. We are thought leaders, offering proven tools and solutions. In turn, we provide operational excellence for end-to-end value chain solutions. Our priority: deliver top quality and tailor made project results for our clients.

As a consumer goods company your most key source of success is your marketing and sales excellence. It determines success or failure in the classical and even more in the new digital world. With its impact notoriously hard to prove, we help you to quantify your success, from strategy and impact all the way to the bottom line. At Roland Berger, we assess the effectiveness and efficiency of all of your marketing activities where it counts – in your company’s P&L statement.

We know how to ask the right questions, identify the trends, and discover hidden potential to improve your position. Applying proven methodologies and value-based tools, we deliver pragmatic solutions to optimize your sales organization, brand and CRM management, reporting systems, and results.

The supply chain is the backbone of your business - and cost, flexibility, and lead times are three of the most important terms when it comes to taking your company in the right direction. Yet, with the world becoming increasingly complex and volatile, knowing which course to set can be difficult. In the midst of digitalization, data security is seen as one of the biggest challenges as companies worry about the potential loss of sensitive data if they collaborate with competitors or IT firms.

Having the right partner by your side can become business critical.

Supply chains have to meet many targets at the same time. We at Roland Berger know how to deal with the issues that matter most: reliability and flexibility, demand volatility, cost, followed by transparency on customer requirements and individualized products and services. We are able to provide insight into the trends, targets and levers in your industry in order to bring you forward and exceed your goals.