New healthcare industries
Fitness, wellness and health are taking on key importance for more and more people, and affecting their purchasing decisions. This market is attractive for all types of companies and today already worth roughly EUR 60 billion in Germany per year – and the demand is growing across all walks of life.
In brief
Knowing what the customer wants and penetrating new sales channels
Not all companies are profiting equally from market growth. Many healthcare products are hugely successful, whereas others remain niche products. This is because healthcare needs can be very different.
Our research on the healthcare market has identified the basic needs of consumers and clustered similar healthcare customer types into groups. Each group requires different products and communication approach.
The key to market success is setting up a strategy that clearly focuses on the customer
- Exhaust the willingness of private healthcare customers to pay:
"Traditional" players can provide offers customized to the needs of customers with private healthcare insurance - Optimally leverage the healthcare market:
Providers from other industries can align their health products to penetrate new submarkets - Tap synergies ("rehab + travel = wellness"):
The convergence of previously separate industries and markets is leading to more and more profitable collaborations with considerable innovation potential
Sample project
Using collaborations to enter the secondary healthcare market
In a project for a healthcare provider, we generated new competitive advantages by partnering with other providers in the secondary healthcare market. This enabled the providers to open up new sales channels to the customer. The insurance provider was able to broaden its product offering and project an innovative image. Customers are now able to find their way through a maze of products and offerings.
