Patrick Biecheler

A wealth of experience both at Roland Berger Strategy Consultants and as a marketing director in the pharmaceutical industry has made Patrick an authority on a broad range of marketing and sales topics. His expertise covers areas such as strategic positioning, post-merger integration and sales force effectiveness. He has successfully implemented sales force effectiveness/CRM strategies in various projects and shares his knowledge in a series of reports and articles on the key lessons learned. Patrick is involved in Roland Berger Strategy Consultants' ongoing research on commercial effectiveness.

Expertise and projects

• Pharmaceuticals and medical devices
• Commercial excellence, in particular marketing and sales
• Management and organizational excellence, in particular corporate strategy and post-merger integration
• Operations excellence