Advanced technology

Practical advice from Roland Berger on leveraging proprietary data management to gain a competitive advantage with generative AI.

How software-defined vehicles are reshaping the automotive value chain

While the transformative potential of agentic AI is clear, successful implementation depends on far more than advanced algorithms. Technology alone will not drive business value or resilience. To translate potential into performance, companies need to lay the right organizational and technical foundations.

Learn how Roland Berger helps operating partners turn buzz into bottom-line impact.

Connected services in the automotive sector may have flopped a decade ago, but things have changed. Find out why and what the future holds in our new report

AI has the power to transform customer service in companies across industries. But European companies need to take action to exploit its full potential.

This new Roland Berger publication explores the potential – and the problems – in bringing proven artificial intelligence (AI) together with emerging quantum technologies. Far from blue-sky thinking, many companies already have this massively lucrative prize firmly in their sights.

Think:Act Magazine shows you how AI tools can boost fairness and unlock new talent in recruitment.

Think:Act Magazine dives into the coming wave of quantum innovation and why your business needs to prepare now.

Roland Berger’s latest study reveals how AI is transforming customer service in financial services, highlighting barriers, trends, and opportunities.

AI in SG&A: Discover key success factors from top companies and learn how to drive efficiency in finance, HR and procurement.

Artificial intelligence is radically reshaping customer service in the travel and transportation industry. But unlocking its full potential can be challenging.

New generative AI-powered pricing tools promise faster results, better decisions and maximized returns. Roland Berger outlines the benefits, use cases and two key examples.

Think:Act Magazine features Ideaflow author Jeremy Utley who demonstrates how to use GenAI chatbots effectively to expand on the limits of our human ideas.

Trends, forecasts and recommendations to help kickstart growth in the supplier industry.

Think:Act Magazine explores the relationship between us and our smartphones and the impact on our brains and mental health.

Think:Act gains insights from the Pope's AI consultant, Franciscan friar Paolo Benanti, on a movement to protect human values in the digital era.

The Roland Berger Trend Compendium 2050 covers six megatrends shaping the world between now and 2050.

How IT executives can respond to key trends in IT – and how companies can get ready for AI IT study 2024 – Trends, challenges and implications.

Automotive 2040: AI is the next logical lever for automotive players to create competitive advantage – especially those with access to the necessary capital, talent and data.

Automotive 2040: The software-defined vehicle (SDV) approach represents a paradigm shift in the auto industry. How will consumers benefit – and how should automakers prepare?

As the automotive industry transitions toward software-defined vehicles (SDVs), software has moved from a supporting role to the core of innovation. However, while vehicle software complexity grows, most of it remains custom-built in-house, resulting in soaring costs.

Preparing your company for success with GenAI on every level

This report explores how businesses can adopt a people-centric approach to AI-based technologies to maximize benefits and minimize risks. The change management framework covers a five-steps approach. By following this approach, organizations can ensure successful AI implementation and reap the benefits of AI-based technologies while minimizing negative impacts on employees and the organization as a whole.

How industry leaders leverage AI to boost next generation manufacturing & operations.

In this episode, Julia Duwe and Pieter Niehues debate the transformative role Generative Artificial Intelligence is going to play in operations throughout the next 2-3 year.

How steel players can harness AI to maximize outputs, improve efficiencies and increase competitiveness.

The market for the GPUs used for GenAI could surpass USD 3 trillion by 2040. We examine the industry's predicted growth trajectory – and the challenges ahead.

Uncover why human labor's significance in manufacturing wages persists and China's role as a top destination for EMS providers over three decades.

Discover the evolving landscape of Quantum Technologies. From theory to practice, explore market trends and future prospects.

Software-defined vehicles offer numerous advantages, but increased spending is impacting automaker R&D budgets. Roland Berger analyzes the sector’s key trends

Generative AI (Gen-AI) is set to transform all industries, and that is not a superlative statement. Many may have predicted the Metaverse or Web 3.0 to lead the digital transformation, but it will be Gen-AI, simply because the use cases are more obvious, and impactful.

Discover how trucking companies in the Middle East can leverage digitalization and data-driven strategies to stay competitive and drive performance

Find out which impact software and new technologies have on the automotive OEMs and which challenges and opportunities the industry is currently facing.

Learn more about how software platforms are disrupting the automotive industry, especially Tier 1 suppliers, and how this affects the automotive value chain.

The automotive industry still has problems with software integration. To overcome them, OEMs must transform their organization.

Battery Monitor 2024/2025: A turbulent year and outlook for value chain players. The study will encompass a comprehensive analysis of sustainability, technology, competitiveness, and innovation throughout the battery value chain.

CATL CEO Robin Zeng on battery innovation, Europe’s EV future, and the company’s vision for a sustainable, zero-carbon energy transition.

How regenerative agriculture is reshaping our food system and the planet.

Electrification of commercial and off-highway vehicles is underway, albeit slower than expected. We examine the status quo – and opportunities for alternatives.

This podcast is designed for executives who need actionable insights, not just buzzwords. Each episode features candid conversations with our industry leaders from the Americas who tackle sustainability head-on, deploy innovative solutions, and drive real commercial impact.

Investing in climate action and monetizing sustainability are two sides of the same coin. Firms can boost profitability by offering green products at a premium.

Roland Berger’s path to sustainability and true-zero emissions for aviation and aerospace, including SAFs, electric propulsion and hydrogen power

In this episode, Atlas Air’s Richard Broekman and Katherine Preston join Nikhil Sachdeva to share how their company is balancing sustainability ambitions with real-world constraints in the air cargo business.

Action on water management is required from all members of society. Companies have a special responsibility to address the challenges ahead and can make valuable contributions to sustainability.

Roland Berger’s 2025 Q3 North American light vehicle xEV forecast

In this podcast episode, our experts discuss how circularity in plastics can be a game-changer for sustainability.

Automotive 2040: Although recent market developments have called into question current BEV adoption forecasts, the overall direction of change cannot now be reversed

What can event organizers learn from the many innovations on show at Paris this summer?

In this captivating podcast, Wolfgang Bernhart and Tim Hotz analyze the intricate web of Europe’s lithium-ion battery value chain.

How technology and AI can drive sustainability goals and waste reduction in the food and fashion value chains.

Lithium-ion batteries are key to electric vehicle production. However, supply chain disruptions force OEMs and other players to reorganize their supply structures.

Clean hydrogen is vital for meeting Paris Climate Agreement goals, especially in sectors like heavy industry and long-distance transportation where electrification isn't feasible. It helps reduce carbon emissions significantly.

This new report synthesizes off-highway industry views on decarbonization from across the globe and identifies specific types of machinery and regions on which to focus sustainability efforts. Reducing emissions in the off-highway sector won’t be easy, but targeting these areas could yield the most impactful results.

Exploring the global dynamics shaping decarbonized transportation.

Second use and recycling: A step-by-step assessment of the lithium-ion battery value chain.

Despite tough market conditions, global EV use and charging infrastructure showed continued steady growth in 2024. Learn more in Roland Berger’s latest EV Charging Index.

Discover how AI is revolutionizing visual affects and animation with cost-effective solutions like automated rotoscoping and image enhancement for maximum ROI

Explore immersive experiences that engage the senses and uncover growth opportunities in immersive art and digital content.

Enhance VFX success with advanced simulation capabilities. Invest in characters, dynamic scenes & crowds to boost bids, attract talent & build a future-ready pipeline

Roland Berger’s Future of Health 7 study reveals how equity, coordination, digitalization, prevention, resources, governance and innovation shape resilient healthcare systems worldwide.

Explore how airports can close the innovation gap with AI, biometrics, and automation. Read key insights from our new global IT investment study.

A look at the market, use cases, risks and opportunities for players in the maritime ecosystem.

How airports are adopting advanced technologies, like AI, to mitigate disruptions and enhance the passenger experience.

Europe’s defense sector has reached a pivotal moment. Following years of limited investment in digital capabilities, governments are now committing substantial new funding to security and defense programs. Drawing on Roland Berger’s and SAP’s expertise, this report offers a path forward.

In this episode, our partner Thilo Kaltenbach discusses with Nina Ruge the latest breakthroughs in longevity research.

The fourteenth edition of Roland Berger’s Automotive Disruption Radar finds that one country is now leading and reshaping the automotive industry.

In this episode, our experts Thilo Kaltenbach and Karsten Neumann delve into how the impact of AI is transforming predictive and diagnostic healthcare models, marking a significant leap forward in patient care.

The green transition and rapid AI adoption are causing a rapidly growing demand-supply gap for critical minerals. Deep-sea mining could be a valuable solution.

Super Apps offer users a more convenient way to manage their life by using only a single app in a more affordable and transparent way. Key success factors for Super Apps include the ability to provide a wallet or payment offer, leverage the existing user base, and deliver a desirable portfolio of use cases. Players who can deliver on these key factors when launching their Super Apps will generate higher revenue, better customer relationship management and increased brand recognition.

Automotive 2040: Autonomous driving still faces multiple challenges and adoption is taking longer than expected. The journey ahead will likely uphill.

The Advanced Air Mobility sector is preparing for commercial operations – so what can future passengers expect? Our new study takes a detailed look at unit economics and ticket prices.

Humanoid robots on the rise. Poised to conquer the world? Or limited to a secondary role?

Roland Berger's latest study identifies the strategic priorities of MedTech executives, profitability improvement potentials along value-chain and new key technologies.

Hyperloop is an environmentally clean mode of high-speed transportation. So why is it still struggling to make headway – and how can we give it new momentum?

Learn more about the near-term adoption of ADAS, the future market predictions, and how COVID has impacted this transformative and fast-growing technology.